Esport Canada Announces Strategic Partnership with Canada Esports Association
Winnipeg, Manitoba - Esport Canada is delighted to announce the signing of a mutually agreed upon Letter of Intent with the Canada Esports Association (CEA) signed in June 2023 by the leaders of both organizations. This significant milestone paves the way for the coming together of both organizations into a singular governing body, responsible for overseeing the comprehensive development, expansion, and representation of esports in Canada, across educational and professional realms. The strategic alliance of Esport Canada and CEA serves as a testament to the remarkable growth of esports in Canada and underscores the imperative for a unified voice and representation as we forge ahead in the years to come.
The Canada Esports Association (CEA) is a non-profit organization founded in September 2020. Since its establishment, the CEA has been dedicated to providing support to Canadian esports athletes, aiming to enable their participation in international events such as the Global Esports Games and the Commonwealth Esports Championships. Their mission at the CEA is to foster and promote the growth of esports and its ecosystem across Canada. They are committed to creating an inclusive environment where individuals of all genders, races, ages, abilities, and cultures feel welcome to engage in and enjoy esports, as well as cheer on our national athletes.
Esport Canada and Canada Esports Association to join forces. Image credit: Mack Kalish
"The merging of our nation's esports associations is a significant milestone in the journey towards a bright future for esports in Canada,” said Jay Balmer, Chair of Canada Esports Association. “By pooling our collective strengths, knowledge, and resources, we are helping shape a future that harnesses the power of esports to nurture talent, strengthen community, and promote excellence."
"Esport Canada is founded on the belief that we are better together and that diversity is our greatest strength,” said Melissa Burns, founder and chair of Esport Canada. “This coming-together of our organizations not only demonstrates our collective commitment to championing esports at every level, but further enhances our shared vision of fostering a national community built on respect, excellence, and love of the game. This is a major turning point in the history of esports in Canada and one I'm sure will usher in a new era of growth and development for local communities and national efforts alike."
Esport Canada is thrilled to be moving forward with this Letter of Intent and for the historic joining of Canada Esports Association and Esport Canada. The future of esports is bright in Canada as this move will only help strengthen our esports communities.
About Esport Canada
Esport Canada is a national organization dedicated to the development and promotion of esports in Canada. We strive to create opportunities for students, teachers, players, coaches, industry professionals, and stakeholders alike to excel in their respective fields and work together to build a strong esports ecosystem in Canada.
About Canada Esports Association
Canada Esports Association is a non-profit association recognized by the Global Esports Federation as the national governing body for Canadian participation in Global Esports. Canada Esports' mission is to support and promote esports and active esports amongst people of all genders, races, ages, abilities and cultures throughout Canada.
Contact:
Kendryx Linscott
Kendryx.Linscott@EsportCanada.org
